Marketing The Male Industry Using Promotional Apparel
With the evolution of work wear from strictly formal to a more casual look men now have the opportunity to strut their stuff in a wide array of styles. As a company you can take advantage of this revolution in fashion by adding promotional men’s shirts to your marketing mix.
Like all promotional products men’s shirts have the ability to increase your brand’s visibility. Whether you imprint or embroider it with a small logo on the right chest or go big and cover the entire front and back you are will able to achieve your goal of effectively spreading the word about your company or product you are promoting.
Today there are a variety of styles to choose from when it comes to promotional men’s shirts. Here’s a sampling of what’s out there:
Henley Essentially a collarless polo shirt this casual pullover is characterized by a 4 to 6inch placket beneath the round neckline with 25 buttons. It can either be short or longsleeved and is often made with cotton or cottonpolyester blends. It gives you the same logo placement flexibility as the promotional tshirt.
Dress shirt Promotional dress shirts are more appropriate for formal settings. This is the quintessential office attire. This garment usually comes with long sleeves a collar and a vertical opening with buttons.
Jersey While the word itself represents a type of soft fabric made with circular or flat knit weaving jerseys can also refer to a type of men’s shirt. You’ll find them in a variety of sports: the sleeveless loosefitting basketball jersey the more shapely and vnecked soccer jersey and the buttondown baseball jersey are just some examples. Jerseys are the ideal promotional product as these sports shirts often come emblazoned with team logos and names your own logo would be right at home on it.
Do you want to know more on promoting your products using custom promotional apparel? Read more on targeting the male industry using promotional items in “Men Loves Free Custom Promotional Apparel than other Promotional Products”.
About the writer: Remy is a Promotional Adviser specializing on Cheap Personalized Gift Ideas Promotional Beer Mugs and Promotional Custom Prints‘
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