8 Ways To Create Money-Making Headlines
8 Ways To Create MoneyMaking Headlines
By Ivan Levison
John Caples the great directmarketing copywriter always stressed the importance of writing effective headlines.
He put it this way: “If you create a good headline your task is more than half completed. It will be a relatively easy matter to write the copy. On the other hand if you use a poor headline it doesn’t matter how hard you labor over your copy because your copy will not be read.”
This is good advice whether you’re writing or evaluating direct mail email advertising Web pages collateral you name it.
Do you ever get stuck trying to come up with a strong headline? Here are some timetested Caplesinspired headline approaches I think youll find helpful:
1. Begin with “Introducing” or “Announcing.”
Introducing a highperformance scanner for just 49.95!
Announcing a whole new way to edit color images!
2. Start with “Now.”
Now the hottest PDA on the market is yours at half price!
Now you can try our brand new management tools risk free!
3. Start with “At last” or “Finally.”
At last! A network security solution with all the features you’ve been looking for!
Finally a proven way to boost Webinar attendance!
4. Start with “How to.”
How to back up your PC in half the time.
How to slash the cost of managing your network.
5. Start with “Why.”
Why you should call for a free Virus Alert Report.
Why we’re offering a nohassle threeyear warranty absolutely FREE!
6. Start with “Which.”
Which flat panel display is really the best buy?
Which of these backup services can you trust with your precious data?
7. Start with “This.”
This tiny chip can double the performance of your PC.
This halfprice upgrade is for DataKeep customers only!
8. Ask a question.
Are you making these five datastorage mistakes?
Want to stop software pirates once and for all?
About the writer: Ivan Levison is an awardwinning direct response freelance copywriter. Download a free copy of his new report “101 Ways To Double Your Response Rates!” at http://www.levison.com/subscribe. Contact Ivan any time at ivanlevison.com
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